Blog
Why you should record your event
Video is maybe the most effective promotion strategy for your conference or event, and with video dominating the social media landscape, it’s important to stay ahead of your competitors.
But why record your event?
True representation
A photo is a snapshot of a moment, and although they’re great for galleries, a video allows people to experience exactly what your brand is. A grainy photo or wobbly video taken on your phone and placed on social media won’t get people talking, so why not hire both a professional photographer and a videographer to manage how your event is portrayed online.
Online visibility
Your Google ranking is vital to your online visibility, and branded video content is one of the best ways to boost your positioning through search engine optimisation (SEO). Costing far less than expected and with a high ROI, it’s one of the best ways to drive more traffic to your website.
Extends reach
Your event can live on long beyond the day. Videos allow you to create an impeccable portfolio of your events. Having complete control of what you want to show, how it’s edited and what you’d like to convey means you have a wide array of options for presentations, sales and marketing.
A wider audience
According to Forbes, the average social media user spends 88% more time on a website with a video. Recording your event gives you the opportunity to engage with the largest possible audience, and with social media moving towards more video content, stay ahead of the curve.
Personalise your business
Your audience will be able to build a personal connection with your business, being able to see the interactions on the day and get a real feel for the event and its aims. This personal connection directly influences interest in your brand.
Talking points
Recording your event is the most efficient way to create talking points for your marketing campaign and by arousing conversation, showcasing the event in the best possible way to your audience and encouraging people to book for the following year.
Multiple uses
Record a primary, all-encompassing hero video, but also use this to create shorter, more varied video content as well. For example talking head interviews, snippets of key presentations and shorter promos are all ideal for a range of different platforms and audiences.
Lessons to learn
Being able to review footage gives you the perfect opportunity to look at areas for improvement in your event. You will be able to revisit the event and identify things you didn’t see previously, looking at what went well, and where there may be areas for improvement.
Like what you hear? We can help. Our in-house, professional recording service is flexible to reflect the individual event.
For the sake of archiving, we have stereo recording or a single camera, with multi-track recording an ideal addition for those wanting to record a presentation or speaker for podcasts. The two and three camera packages allow you to get multiple angles of your events giving you more options for editing.
We also have a microsite package giving you the opportunity to reach audiences internationally. Using our dedicated internet line to facilitate high quality footage, you can stream your event as an addition to our other great packages.
Our team at Kings Place Events know the venue and spaces like the back of their hand, so you can relax and let us do the heavy lifting. More info can be found here – https://kingsplaceevents.co.uk.co.uk/production-technology/